As a second largest fast food in the world, Burger King has a lot of promises to his target customer. His current target customers are the working class and lower social class. In this targeting class, the brand especially focusses on the young male that has a busy life so that they can buy their food and go back to work. He doesn’t have any race distinction; black or white, the essential is the young male that has a job to afford their food with a good pricing compared to their living. He didn’t just stop on the young adult, but the brand also promotes the kid’s menu. All this make Burger King obtain a great success and keep the second place of the fast food in the world. The brand just lunches in Russia recently a loyalty program that will let the customers have points after buying a Whopper sandwich.